If you’re in business, you’re in the business of trust.

Every deal is a commitment made on a foundation of trust. When trust levels are high, a handshake can seal the deal. When trust levels are low, the layers of guarantees, contingencies and formal reassurances can be costly. Whether the commitment is between you and your customers or is a common goal shared by departments within your company, the efficiency and flexibility of the effort made toward fulfilling the commitment is proportional to the strength of the underlying trust.

What is a trust analysis?

A trust analysis is the process by which the information is gathered to allow you to strategically address trust issues with a goal of improving your bottom line.


A trust analysis includes:

• An evaluation of the trust-related forces in your company or a specific area of your company
• A summary of the economic impact of those factors
• An outline of options to optimize trust
• A detailed report of the estimated costs and return on investment for each possible intervention.

How do I arrange for a trust analysis or gather more information?

Send a message to consult@judiherring.com. Please briefly describe your need and I’ll give you a call.